1. USA Census data- very useful for marketing- http://2010.census.gov/2010census/data/
2. To get "story" of people that live in particular place use: PRIZM NE: http://www.claritas.com/MyBestSegments/Default.jsp
3. Teenage Mutant Ninja Turtles and Transformers cartoons were created TO SELL THE ACTION FIGURES!
4. Mother's and Father's Day promotion....also....to sell....
5. Market Positioning statement: To (target segment and need) our (brand) is (concept) that (point of difference)
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