Here are a few tid-bits from him that I enjoyed:
What is Technology Entrepreneurship?
Building a viable and fund able new business through the application of technology.
10% of business has to do with the technology- rest is distribution, sales, ect...
Often it is the second mouse that gets the cheese....with a great graphic of a dead mouse....meaning first one there got caught by the trap...and second mouse could actually take the cheese.
Entrepreneurs often have personality disorders...they either think they are Nepolian (CEO) or are Technologists in love with the technology.
Lessons Gordan Learned:
- No single formula
- can be too early or not early enough
- Flexibility in chaotic market is key- need a complementary team that works well under pressure with mutual respect
- Great ideas tend to have multiple parents- look for developing competitors and build a strong patent portfolio
- Don't get duped by pre-marketing customer enthusiasm
- Understand your customer's buying behavior
Selling is what it is all about.
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