Monday, September 13, 2010

How to Write a Press Release

http://www.wikihow.com/Write-a-Press-Release

The below is from an email I sent to the team:

The articles I read suggests emailing the press release.
If you make hard copies- double space.
Don't use fancy formatting.

At beginning put:
FOR IMMEDIATE RELEASE

Company Name
Contact:
Cell Phone:
Email:

Outline:
1. Catchy Heading
2. 3 sentence summary of Who, What, When, Why, Where, and How
3. Body-
Intro sentence: Local Manufacturing is better for community, environment, and makes good biz sense.
Why better for community
Why better for environment
Why makes good biz sense
Wrap-up statement

Describe Company
Call to ACTION...come buy our stuff!!
 
At the end put: ### in center of line
(That is the journalistic standard for indicating you are done.)

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